ABOUT JANINE KNIZIA
Janine Knizia is a holistic beauty activist, wellness visionary, and high-vibrational health advocate – relentlessly pushing the boundaries of conventional healing modalities and revolutionizing the future of youth-extending skincare and the concept of longevity.
She is is widely esteemed as the founder and CEO of Muse & Heroine – worldwide recognized as the ultimate go-to-source for all things beauty, health, and wellness. Driven by her vision, Muse & Heroine has established itself as a pioneer in the international beauty landscape and is synonymous with a holistic, health-conscious, forward-thinking lifestyle, embracing mindfulness, vitality, and spirituality, all dedicated to the pursuit of longevity.
Certified as a holistic health practitioner from the Institute of Integrative Nutrition in NY and holding a diploma in Fashion & Design Management, she spent 15 years in the fashion industry before ultimately following her heart and biggest passion—a path inspired by a lifelong love for the plant kingdom that has been with her since childhood.
In 2017, she further distinguished herself by launching Europe’s first Clean Beauty Showroom and Agency in Paris, elevating the European market with luxury botanical remedies and transforming industry standards.
Since then, Janine Knizia has established herself as a foremost catalyst of the luxury beauty industry, cultivating a global health-conscious community and devoted cult following of beauty connoisseurs.
With an exceptional depth of knowledge in ingredient science and formulations, she applies an unparalleled understanding of what truly works. She embarks on a relentless global search for the rarest, most potent botanicals, pioneering innovations, the latest scientific breakthroughs, and revered healing traditions from cultures around the world.
Janine Knizia is on a bold and uncompromising mission to master the science of skin longevity through skincare, nutrition, advanced technology, plant medicine, love, mindfulness and epigenetics - exploring how lifestyle and environmental factors impact skin aging at a genetic level.
It has been an extraordinary eight-year journey, involving numerous labs and skincare scientists, alchemists, and beauty gurus, countless formulation rounds, and hundreds of sleepless nights to finally crack the code and bring her extraordinary vision to life.